External Marketing (Google & Tiktok)

Google and TikTok marketing are digital advertising strategies used to promote products or brands on Google's search engine and the TikTok social media platform, respectively. Here's a brief overview of each and why they can be helpful when running traffic to Amazon products:

Here's a brief overview of each and why they can be helpful when running traffic to Amazon products:

1. Google Marketing: Google marketing involves advertising on Google's advertising platforms, including Google Ads (formerly known as Google AdWords) and other advertising networks owned by Google. Google Ads allows advertisers to create text-based ads, display ads, video ads, and shopping ads that appear on Google's search results pages, partner websites, and other Google properties. Google's extensive reach and advanced targeting options make it an effective platform for reaching potential customers who are actively searching for products or services related to those being advertised.

   • Benefits for Amazon Products: Running Google Ads campaigns can drive targeted traffic to Amazon product listings by targeting relevant keywords related to the products. For example, if someone searches for a product similar to what you're selling on Amazon, your Google Ads campaign can appear at the top of the search results, directing them to your Amazon listing. This can help increase visibility, drive sales, and boost rankings for your Amazon products.

2. TikTok Marketing: TikTok marketing involves advertising on the TikTok platform, which is a popular social media app known for short-form video content. TikTok offers various advertising options, including in-feed ads, branded hashtag challenges, branded effects, and more. TikTok's highly engaged user base, particularly among younger demographics, makes it a valuable platform for brands looking to reach and engage with a diverse audience through creative and engaging video content.

   • Benefits for Amazon Products: TikTok marketing can help generate buzz and awareness for Amazon products through creative video content. Brands can showcase their products in action, demonstrate unique features, or even launch viral marketing campaigns through challenges or collaborations with TikTok influencers. By leveraging TikTok's massive user base and engaging content formats, brands can drive traffic to Amazon listings, increase brand exposure, and potentially drive sales.

In summary, both Google and TikTok marketing can be valuable strategies for driving traffic to Amazon products by reaching potential customers outside of the Amazon platform. By leveraging these platforms' advanced targeting options and engaging ad formats, sellers can increase visibility, generate buzz, and ultimately drive sales for their Amazon products.